The Berkeley Brazilian: The Wax for the Bush-Is-Back Era

If you’ve opened Instagram, TikTok, or, even, Vogue this year (and even going back further), you’ve probably seen the headlines: “The bush is back.” Skims is dropping ads with full-grown silhouettes. Runway models are walking with visible texture under the fabric. And Gen Z? They’re rewriting body-hair culture altogether.

But here’s the thing we see every single day at The Yoni Temple- the conversation isn’t really about less grooming…It’s about freedom. And that’s exactly where our Berkeley Brazilian comes in. Wait… remind me, what is the Berkeley Brazilian? The Berkeley Brazilian is our love letter to people who want to keep their natural look and still feel clean, smooth, and shaped underneath. Coined in 2012 by our owner, Ashley Apple, it was born out of a desire and several requests (including her own) to get the street cred of a full bush while getting the benefits of smooth perfection from the labia all the way around the back. Everyone from Miley Cyrus, to Lourdes Leon, to Ashley Graham are having important conversations about autonomy and grooming choice. And this cultural shift isn’t just a visual trend, it’s a reclamation. But here's the nuance - the cultural conversation isn't "never wax again" it's "choose what feels like you". And that's where the Berkeley Brazilian lives. The Berkeley Brazilian is for the person who says "I’m a hippy and I still want to look like one at the hot springs, but I also like things smooth where it counts" or "I want my vibe in the front and my life together in the back". We get you. We are you. Our clients love the BB because there's no pressure to remove it all, you don't have to pick between full bush or totally bare, and because it's still luxurious, still precise, and still you. It's honestly chef's kiss. The world has moved beyond "bare or nothing". People want options, identity, texture, autonomy. And the Berkeley Brazilian is our beloved contribution to that shift. A service that celebrates body hair and smoothness, personalization and grooming, individuality and self-care. It’s the most “Bay Area” wax we offer- inclusive, intentional, low-pressure, and rooted in the belief that there’s no one right way to have body hair.

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